Matsue Shinshu Festival 2026

Celebrate Japanese sake culture at the Matsue Shinshu Festival! Held in Matsue, this lively festival highlights freshly brewed sake from various regional breweries, complete with tasting booths and local food stalls. Part one takes place at Karakoro Plaza, where visitors can sample a wide range of sake from 12:00 to 17:00. In the evening, head to restaurants around Higashibori Town for more sake and delicious fermented dishes, pairing local flavors with expert brews. Rain or shine, this spirited event welcomes all sake enthusiasts and food lovers.

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